:root {
  --ink: #090909;
  --paper: #f3f2ed;
  --white: #fff;
  --acid: #dfff43;
  --muted: #a7a7a1;
  --line: rgba(255,255,255,.18);
  --dark-line: rgba(9,9,9,.18);
  --max: 1440px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 16px;
  line-height: 1.45;
  -webkit-font-smoothing: antialiased;
}
body.menu-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
img { display: block; width: 100%; }
button, input, select, textarea { font: inherit; }

.shell { width: min(calc(100% - 48px), var(--max)); margin: 0 auto; }
.eyebrow {
  display: flex; align-items: center; gap: 10px;
  margin: 0 0 22px; font-size: .73rem; font-weight: 700;
  letter-spacing: .16em; text-transform: uppercase;
}
.eyebrow::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--acid); }
.display {
  margin: 0; font-size: clamp(3.7rem, 8.4vw, 8.9rem); line-height: .86;
  letter-spacing: -.07em; font-weight: 700;
}
.section-title {
  margin: 0; max-width: 980px; font-size: clamp(2.55rem, 5.6vw, 5.8rem);
  line-height: .94; letter-spacing: -.055em; font-weight: 650;
}
.lead { font-size: clamp(1.15rem, 2vw, 1.55rem); line-height: 1.45; max-width: 700px; }
.body-large { font-size: clamp(1.25rem, 2.15vw, 2rem); line-height: 1.32; letter-spacing: -.025em; }
.muted { color: #686863; }
.dark .muted { color: var(--muted); }

.site-header {
  position: absolute; inset: 0 0 auto; z-index: 50; height: 92px;
  color: var(--white); border-bottom: 1px solid var(--line);
}
.site-header.light { color: var(--ink); border-color: var(--dark-line); }
.nav { height: 100%; display: flex; align-items: center; justify-content: space-between; }
.logo { width: 150px; line-height: 0; }
.site-header.light .logo img { filter: invert(1); }
.nav-links { display: flex; align-items: center; gap: 34px; font-size: .77rem; font-weight: 650; letter-spacing: .1em; text-transform: uppercase; }
.nav-links a { position: relative; }
.nav-links a:not(.button)::after { content: ""; position: absolute; left: 0; right: 100%; bottom: -7px; height: 1px; background: currentColor; transition: right .25s ease; }
.nav-links a:hover::after, .nav-links a.active::after { right: 0; }
.menu-toggle { display: none; color: inherit; background: none; border: 0; padding: 8px 0; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.button {
  display: inline-flex; align-items: center; justify-content: center; gap: 22px;
  min-height: 54px; padding: 0 22px; border: 1px solid currentColor;
  font-size: .75rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
  transition: background .2s ease, color .2s ease, transform .2s ease;
}
.button::after { content: "↗"; font-size: 1rem; }
.button:hover { background: var(--acid); border-color: var(--acid); color: var(--ink); transform: translateY(-2px); }
.button.solid { background: var(--acid); border-color: var(--acid); color: var(--ink); }
.button.solid:hover { background: var(--white); border-color: var(--white); }
.button.dark-solid { background: var(--ink); border-color: var(--ink); color: var(--white); }

.hero {
  position: relative; min-height: 860px; height: min(960px, 100vh); color: var(--white);
  background: var(--ink); overflow: hidden;
}
.hero-grid { display: grid; grid-template-columns: 55% 45%; height: 100%; }
.hero-copy { position: relative; z-index: 2; display: flex; flex-direction: column; justify-content: flex-end; padding: 150px 5vw 80px max(24px, calc((100vw - var(--max))/2)); }
.hero-copy .lead { margin: 34px 0 36px; color: #d0d0cc; max-width: 620px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }
.hero-media { position: relative; overflow: hidden; border-left: 1px solid var(--line); }
.hero-media img { height: 100%; object-fit: cover; object-position: 58% center; filter: saturate(.82) contrast(1.08); }
.hero-media::after { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(9,9,9,.28), transparent 35%); }
.hero-stamp { position: absolute; right: 28px; bottom: 28px; z-index: 3; width: 142px; aspect-ratio: 1; border: 1px solid rgba(255,255,255,.55); border-radius: 50%; display: grid; place-items: center; text-align: center; font-size: .66rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; transform: rotate(8deg); }
.hero-stamp span { display: block; font-size: 2rem; letter-spacing: -.05em; }

.ticker { overflow: hidden; background: var(--acid); border-bottom: 1px solid var(--ink); }
.ticker-track { display: flex; width: max-content; animation: ticker 26s linear infinite; }
.ticker-item { display: flex; align-items: center; gap: 24px; padding: 16px 28px 15px 0; font-size: .78rem; font-weight: 700; letter-spacing: .13em; text-transform: uppercase; }
.ticker-item::before { content: "✦"; margin-left: 28px; }
@keyframes ticker { to { transform: translateX(-50%); } }

.section { padding: 120px 0; }
.section.dark { color: var(--white); background: var(--ink); }
.intro-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: end; }
.intro-grid .body-large { margin: 0; }

.audience-grid { display: grid; grid-template-columns: 1fr 1fr; }
.audience-card { position: relative; min-height: 720px; color: var(--white); overflow: hidden; border-right: 1px solid rgba(255,255,255,.4); }
.audience-card img { position: absolute; inset: 0; height: 100%; object-fit: cover; filter: grayscale(.25) brightness(.65); transition: transform .7s cubic-bezier(.2,.7,.2,1), filter .5s ease; }
.audience-card::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(0,0,0,.08), rgba(0,0,0,.85)); }
.audience-card:hover img { transform: scale(1.035); filter: grayscale(0) brightness(.72); }
.audience-content { position: absolute; inset: auto 0 0; z-index: 2; padding: 54px; }
.audience-number { position: absolute; z-index: 2; top: 36px; left: 42px; font-size: .75rem; letter-spacing: .12em; }
.audience-content h2 { margin: 0 0 18px; font-size: clamp(3.2rem, 5vw, 6rem); line-height: .9; letter-spacing: -.06em; }
.audience-content p { max-width: 520px; font-size: 1.1rem; }

.stat-grid { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--dark-line); border-left: 1px solid var(--dark-line); }
.dark .stat-grid { border-color: var(--line); }
.stat { min-height: 250px; padding: 32px; border-right: 1px solid var(--dark-line); border-bottom: 1px solid var(--dark-line); display: flex; flex-direction: column; justify-content: space-between; }
.dark .stat { border-color: var(--line); }
.stat strong { display: block; font-size: clamp(3.2rem, 5.7vw, 6.5rem); line-height: .9; letter-spacing: -.07em; }
.stat small { max-width: 200px; font-size: .75rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }

.steps { counter-reset: steps; border-top: 1px solid var(--line); margin-top: 72px; }
.step { counter-increment: steps; display: grid; grid-template-columns: 100px 1fr 1fr; gap: 34px; align-items: center; min-height: 170px; border-bottom: 1px solid var(--line); }
.step::before { content: "0" counter(steps); color: var(--acid); font-size: .76rem; font-weight: 700; letter-spacing: .12em; }
.step h3 { margin: 0; font-size: clamp(1.8rem, 3vw, 3rem); letter-spacing: -.045em; }
.step p { max-width: 520px; color: var(--muted); }

.split-feature { display: grid; grid-template-columns: 1fr 1fr; min-height: 760px; }
.split-media { min-height: 600px; overflow: hidden; }
.split-media img { height: 100%; object-fit: cover; }
.split-copy { display: flex; flex-direction: column; justify-content: center; padding: 9vw; background: var(--acid); }
.split-copy .section-title { font-size: clamp(3.2rem, 5vw, 6rem); }
.split-copy .body-large { margin: 32px 0; }

.use-grid { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 70px; border-top: 1px solid var(--dark-line); border-left: 1px solid var(--dark-line); }
.use-card { min-height: 300px; padding: 32px; border-right: 1px solid var(--dark-line); border-bottom: 1px solid var(--dark-line); display: flex; flex-direction: column; justify-content: space-between; }
.use-card span { color: #777; font-size: .72rem; font-weight: 700; letter-spacing: .14em; }
.use-card h3 { margin: 0 0 12px; font-size: 1.7rem; letter-spacing: -.04em; }
.use-card p { margin: 0; color: #555; }

.proof-band { color: var(--white); background: #1a1a1a; overflow: hidden; }
.proof-grid { display: grid; grid-template-columns: 1.2fr .8fr; }
.proof-copy { padding: 110px max(24px, calc((100vw - var(--max))/2)) 110px max(24px, calc((100vw - var(--max))/2)); }
.proof-copy blockquote { margin: 0; max-width: 820px; font-size: clamp(2.3rem, 5vw, 5.2rem); line-height: .97; letter-spacing: -.055em; }
.proof-media img { height: 100%; object-fit: cover; }

.page-hero { min-height: 720px; padding-top: 92px; color: var(--white); background: var(--ink); display: grid; grid-template-columns: 1.05fr .95fr; }
.page-hero-copy { display: flex; flex-direction: column; justify-content: flex-end; padding: 85px 6vw 70px max(24px, calc((100vw - var(--max))/2)); }
.page-hero-copy .lead { margin: 32px 0 0; color: #c8c8c4; }
.page-hero-media { min-height: 570px; overflow: hidden; border-left: 1px solid var(--line); }
.page-hero-media img { height: 100%; object-fit: cover; }
.page-hero-media.contain { padding: 85px; background: radial-gradient(circle at 50% 40%, #333 0%, #111 44%, #090909 72%); }
.page-hero-media.contain img { object-fit: contain; }

.benefit-list { margin-top: 70px; border-top: 1px solid var(--dark-line); }
.benefit { display: grid; grid-template-columns: 90px 1fr 1fr; gap: 36px; padding: 42px 0; border-bottom: 1px solid var(--dark-line); }
.benefit > span { color: #777; font-size: .73rem; font-weight: 700; letter-spacing: .14em; }
.benefit h3 { margin: 0; font-size: clamp(1.9rem, 3vw, 3.1rem); line-height: 1; letter-spacing: -.045em; }
.benefit p { margin: 0; color: #555; max-width: 520px; }

.manifesto { padding: 140px 0; color: var(--ink); background: var(--acid); }
.manifesto p { margin: 0; max-width: 1200px; font-size: clamp(3rem, 7vw, 7.5rem); line-height: .91; letter-spacing: -.065em; font-weight: 650; }

.recipe-strip { display: grid; grid-template-columns: repeat(5, 1fr); background: var(--ink); color: var(--white); }
.recipe { min-height: 260px; padding: 26px; border-right: 1px solid var(--line); display: flex; flex-direction: column; justify-content: space-between; }
.recipe span { color: var(--acid); font-size: .73rem; letter-spacing: .14em; }
.recipe h3 { margin: 0; font-size: 1.45rem; letter-spacing: -.035em; }

.format-grid { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 70px; border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.format-card { min-height: 330px; padding: 32px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); display: flex; flex-direction: column; }
.format-card strong { color: var(--acid); font-size: clamp(3.8rem, 6vw, 6.8rem); line-height: .9; letter-spacing: -.07em; }
.format-card h3 { margin: auto 0 8px; font-size: 1.7rem; letter-spacing: -.04em; }
.format-card p { margin: 0; color: var(--muted); max-width: 280px; }

.contact-section { padding: 130px 0; color: var(--white); background: var(--ink); }
.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 90px; }
.contact-copy p { color: var(--muted); max-width: 600px; }
.contact-email { align-self: center; padding: clamp(32px, 5vw, 64px); border: 1px solid var(--line); }
.contact-email h2 { margin: 18px 0 22px; font-size: clamp(3rem, 6vw, 6rem); line-height: .92; letter-spacing: -.06em; }
.contact-email > p:not(.eyebrow) { margin: 0 0 34px; max-width: 500px; color: var(--muted); }
.contact-email .button { max-width: 100%; overflow-wrap: anywhere; }

.site-footer { padding: 50px 0 34px; color: var(--white); background: var(--ink); border-top: 1px solid var(--line); }
.footer-top { display: flex; align-items: flex-end; justify-content: space-between; gap: 40px; padding-bottom: 52px; }
.footer-logo { width: min(330px, 60vw); }
.footer-links { display: flex; gap: 28px; font-size: .75rem; font-weight: 700; letter-spacing: .11em; text-transform: uppercase; }
.footer-bottom { display: flex; justify-content: space-between; padding-top: 28px; border-top: 1px solid var(--line); color: var(--muted); font-size: .72rem; letter-spacing: .08em; text-transform: uppercase; }

.reveal { opacity: 0; transform: translateY(28px); transition: opacity .7s ease, transform .7s ease; }
.reveal.visible { opacity: 1; transform: none; }

@media (max-width: 1050px) {
  .nav-links { gap: 20px; }
  .hero-grid, .page-hero { grid-template-columns: 1fr 1fr; }
  .hero-copy { padding-left: 24px; }
  .stat-grid { grid-template-columns: repeat(2, 1fr); }
  .use-grid { grid-template-columns: repeat(2, 1fr); }
  .recipe-strip { grid-template-columns: repeat(3, 1fr); }
}

@media (max-width: 780px) {
  .shell { width: min(calc(100% - 32px), var(--max)); }
  .site-header { height: 76px; }
  .logo { width: 132px; }
  .menu-toggle { display: block; }
  .nav-links { position: fixed; inset: 76px 0 0; display: none; flex-direction: column; align-items: flex-start; gap: 0; padding: 24px; color: var(--white); background: var(--ink); }
  .nav-links.open { display: flex; }
  .nav-links a { width: 100%; padding: 22px 0; border-bottom: 1px solid var(--line); font-size: 1rem; }
  .nav-links .button { margin-top: 20px; border: 1px solid var(--white); padding: 0 20px; }
  .hero { min-height: 780px; height: auto; }
  .hero-grid { grid-template-columns: 1fr; }
  .hero-copy { min-height: 600px; padding: 160px 16px 52px; }
  .hero-media { height: 420px; border-left: 0; border-top: 1px solid var(--line); }
  .hero-stamp { width: 110px; }
  .display { font-size: clamp(3.7rem, 17vw, 6rem); }
  .section { padding: 82px 0; }
  .intro-grid, .contact-grid { grid-template-columns: 1fr; gap: 38px; }
  .audience-grid { grid-template-columns: 1fr; }
  .audience-card { min-height: 600px; }
  .audience-content { padding: 34px 22px; }
  .stat-grid { grid-template-columns: 1fr 1fr; }
  .stat { min-height: 200px; padding: 22px; }
  .step { grid-template-columns: 54px 1fr; gap: 18px; padding: 30px 0; }
  .step p { grid-column: 2; margin-top: 0; }
  .split-feature, .proof-grid, .page-hero { grid-template-columns: 1fr; }
  .split-media { min-height: 430px; }
  .split-copy { padding: 80px 24px; }
  .use-grid { grid-template-columns: 1fr; }
  .use-card { min-height: 240px; }
  .proof-copy { padding: 80px 24px; }
  .proof-media { height: 520px; }
  .page-hero { padding-top: 76px; }
  .page-hero-copy { min-height: 580px; padding: 100px 16px 54px; }
  .page-hero-media { min-height: 460px; border-left: 0; border-top: 1px solid var(--line); }
  .page-hero-media.contain { padding: 55px; }
  .benefit { grid-template-columns: 48px 1fr; gap: 20px; }
  .benefit p { grid-column: 2; }
  .manifesto { padding: 90px 0; }
  .recipe-strip { grid-template-columns: 1fr 1fr; }
  .format-grid { grid-template-columns: 1fr; }
  .format-card { min-height: 250px; }
  .footer-top { align-items: flex-start; flex-direction: column; }
  .footer-links { flex-direction: column; gap: 16px; }
  .footer-bottom { flex-direction: column; gap: 12px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .ticker-track { animation: none; }
  .reveal { opacity: 1; transform: none; transition: none; }
}